Zaras Growth in the Fashion Industry - 567 Words

Zara is a leading Spanish fashion company established in the year 1975 in La Coruna by Amancio Ortega , who began his clothing career as an assistant tailor. It forms a major part of retail group known as Inditex, which is a major fast growing industry in the global market. Inditex is a merger of major high street brands all over Europe consisting of Bershka, Bear, Zara, and Pull in more than 68 countries. Zara has used numerous innovative strategies to achieve global expansion making it top in the moneymaking brands. Its origin has also played a major role as nearly half of its market is from retail stores within Spain and France. In addition to its success strategies, Zara uses swift response and short time limit to offer a vast clothes choice at realistic prices in its business model. To maintain its position in the international market, it always provides new products in fashion consistently. This consequently enhances its capacity to predict the markets’ need. Its sensation tale begun by presenting a product collection reasonably priced but classy containing all seasons clothes catering for men, women, and kid. Together with this, their enthusiastic eye for determining new trends in fashion and transforming these trends ranging from catwalk to high street, promptly and affordably, has been a boost to them. Today, Zara launches approximately 30,000 brand new items every year within their assortment of stores. It uses store location as its attraction tool instead ofShow MoreRelatedZaras Case Study1373 Words   |  6 Pages1. What is Zara’s value Proposition? How does it differ from its Competitors? â€Å"Zara has pioneered leading-edge fashion clothes for budget minded young adults through a tightly integrated vertical structure that cuts delivery time between a garment’s design and retail delivery to under three weeks (against the industry norm of three to six months)† (Grant, 2010, p.212) According to Clayton Christensen in order to process you Value Proposition you must look at the following (Harvard BusinessRead MoreZara, Fast Fashion1561 Words   |  7 Pagesaccess to fashion. As a result, the customers are changing and the companies are evolving to deliver customers satisfaction. Zara, the most profitable brand of Spain clothing retail group Inditex, has leveraged its unique strategy to achieve success and will be expected to maintain a sustainable growth in the fashion industry. Zara’s core competencies can be divided into four areas: process development, distribution, marketing and integrated business structure (referred to Appendix 1). Zara’s uniqueRead MoreFast Fashion Industry: Growth of Zara and Inditex Essay1532 Words   |  7 PagesFast fashion Fast fashion is merely more than a one hit wonder. The fast fashion industry has grown and has ultimately proven itself to be profitable industry in the clothing market. The retailer most distinguished for a fast fashion approach is Zara (Hayes Jones, 2006). Zara is a child company of the parent company Inditex. Zara stores have established the stride for merchants around the globe in creating and shipping fashionable clothing (â€Å"Case 3-4. Continued Growth for Zara and Inditex†Read MoreZara Essay1670 Words   |  7 PagesQ 1. What are the unique features of Zaras business model ? Zara is one of the six retailing chains owned by Inditex (Industria de Diseilo Textil) of Spain who designs, manufactures, and sells apparel, footwear, and accessories for women, men, and children through Zara and five other chains around the world. The traditional global apparel chain had been characterized as a prototypical example of a buyer-driven global chain, in which profits derived from unique combinations of high-value researchRead MoreZara Case Study1404 Words   |  6 PagesCase: Zara: The Technology Giant of the Fashion World Identification of the Problem/s or Issue/s Zara, a Spanish-based chain owned by Inditex, is a retailer who has taken a new approach in the industry. By owning its in-house production, Zara is able to be flexible in the variety, amount, and frequency of the new styles they produce. With their unique strategy, Zara has the competitive advantage to be sustainable. In order to maintain that advantage and growth they must confront certain challengesRead MoreEssay on The Fashion Industry: Zara1467 Words   |  6 PagesIntroduction The fashion industry has changed over a period of time due to the growth of boundaries. This is attributed to the varying dynamics of the industry; declining mass production, altered structural aspects in the supply chain, need for more affordable cost and quality. This shows that fashion retailers are able to acquire a competitive power in the market through making sure through which they get their products to the market for the consumers (McAfee, Dessain, Sjoman, 2007). ConsumersRead MoreSwot Analysis Of Zara1080 Words   |  5 Pages Zara is one of the most well-known international companies in the world. It is recognized for its high fashion, quality garments and affordable prices. Zara’s parent company is Inditex.   Ã¢â‚¬Å"One of the world’s largest distribution groups† (Zara, n.d).   Zara offers fashionable designs for men, women and children. Zara was opened in A Coruà ±a, Spain by Amancio Ortega and his partner Rosalia Mera in 1975. They wanted to name their store after their favorite film Zorba the Greek. Since that name was alreadyRead MoreMarketing Plan: ZARA1571 Words   |  7 Pagescorporation and the world’s largest fashion group. The way Zara has runs its company is by following a vertical integrated operation that has the advantage to shorten the time in making decisions. Inventories in the stores depend on the geographic area in which the store is located; and the way Zara does their marketing is by just displaying posters at stores and by their windows display. This approach to make business has work very well for Zara; they show an economic growth despite the strong crisisRead MoreManagement and Zara1507 Words   |  7 PagesExecutive Summary: Zara is an apparel chain owned at operated by the Inditex of Spain. It was founded by Mr. Amancio Ortega Gaona; currently Spains richest man. Zara specializes in fast fashion. At the end of fiscal year 2001 Zara was operating 1,284 stores world wide and had total revenue of €3,250 million. Inditexs headquarters and its major assets are located in the Galacia region of Spain. Inditex also operates five other chains: Massimo Dutti, Pull and Bear, Bershka, Stradivarius and OyshoRead MoreZara International Case Study1000 Words   |  4 Pageswas clothing and accessories shop and imitated the latest fashion trends and sold them at a lower cost. It became Zara International after entering Portugal in 1988 and then the United States and France in the 1990s. The distributor for this brand is Inditex and is considered the most successful retail chain in the world. Zara has a business strategy that is very different from the retailers nowadays. If a customer orders a product Zaraâ€℠¢s distribution centers can have the items in the store within